MAP POLICY

Midnight Lightning Inc., in its unilateral discretion, may choose not to do business with any Reseller as to the products covered by this MAP Policy if that reseller advertises below the MAP price (minimum advertised price).

GUIDELINES : 

For purposes of this MAP Policy, “advertising” includes, without limitation, the following:

• Printed advertisements published in newspapers, magazines, inserts, catalogs or flyers.
• Outdoor signs and billboards.
• Broadcast advertisements via radio, television, or mobile applications.
• E-commerce advertising, including email promotions, paid search results, ad words, and promotions released to or published on third party websites and mobile applications
• Content promoting Midnight Lightning Inc. products on any page of a store website
• Pop-up windows soliciting consumers to “click to see the price”.
• Product Flyers for retail or promotional purposes.

Advertisements that violate this MAP Policy include, without limitation, the following:

• Any advertisement (as defined above) that promotes Midnight Lightning Inc. products below the MAP price.
• Advertised discounts that add up to the MAP price when shipping costs are included.
• Any advertisement (as defined above) made outside of the allotted time (as defined below) and the specific promotional periods (This does not include separate “free shipping” offers as defined below.)
• “Buy one/ get one” promotions and similar promotions that include Midnight Lightning Inc. products.

This MAP Policy does not prohibit, and does not classify any of the following as forms of advertising :

• In-store signs, banners, hang tags, displays or price tags.
• Shopping cart pages on websites and mobile applications.
• Price quotes provided in response to a direct consumer inquiry.
• Offers for free shipping of Midnight Lightning Inc. products.
• Loyalty programs associated with store-wide purchases.
• Advertising Midnight Lightning Inc. products which have been designated by Midnight Lightning Inc. as discontinued or obsolete products on the designated Midnight Lightning Inc. website.

PROMOTIONAL GUIDELINES :
Midnight Lightning Inc. reserves the right to modify, temporarily suspend or discontinue this MAP Policy, in whole or in part, or designate periods during which the terms of the policy change or during which the policy is not applicable. If Midnight Lightning Inc. products are bundled or sold as part of a package that includes other products, it shall be a violation of this MAP Policy to sell or advertise the bundle at a price less than the combined MAP prices for each MAP product, or at a price that has the effect of violating the letter or spirit of this MAP Policy.

PROMOTIONAL PERIODS :
Restrictions apply for a period of twelve (12) months and are renewable on January 1st of each new year. According to the MAP policy, the maximum discount applicable on Midnight Lightning items is 25%. This discount can be applied for a maximum of seven (7) days per month, for a maximum of four (4) months in that year. Not complying with these conditions is a violation of the present MAP policy and renders the Reseller subject to penalties. This may include the discontinuation of sales of Midnight Lightning Climbing products or a buyback of the products at a discounted price.

ENFORCEMENT:
Midnight Lightning Inc. does not intend to do business with Resellers who compromise the integrity of the Midnight Lightning Inc. brand and its products. In the event a Reseller chooses not to follow this MAP Policy, Midnight Lightning Inc., in its sole discretion, may choose not to do business with that Reseller. Midnight Lightning Inc., will not accept any communication from a Reseller who has violated this MAP policy regarding the violation or willingness of the Reseller to bring its prices into compliance with this MAP Policy.

Solutions Chauffantes Midnight Lightning Climbing inc, shall be solely responsible for determining whether a violation of this MAP Policy has occurred, communicating decisions to Resellers regarding this MAP Policy and receiving any communication regarding violations under this MAP Policy. Midnight Lightning Inc. SALES PERSONNEL AND INDEPENDENT SALES REPRESENTATIVES HAVE NO AUTHORITY TO MODIFY OR GRANT EXCEPTIONS TO THIS MAP POLICY OR HAVE ANY COMMUNICATIONS WITH ANY RESELLER REGARDING VIOLATIONS OF THIS MAP POLICY.

Please direct any additional questions regarding this MAP Policy to: alex.i@midnightlightning.co 

Products concerned by the MAP policy

Midnight Lightning Inc. will maintain an updated “MAP Products” list of its products that fall under this MAP policy. Midnight Lightning Inc. reserves the right to change this list at any time in its sole and absolute discretion. A current list of PMA products can be found below.

• Chunky & Powder Chalk 275g
• Chunky & Powder Chalk 22g
• Chalk Sock
• Naked Chalk Sock
• 50ml Liquid Chalk
• 300ml Liquid Chalk
• Vegan Eco-Brush
• Chalktopus
• Approach Hat